Google, more than a search engine

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Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers many  tools and platforms including its more popular products.

There are more than a hundred Google services & products and some useful ones are little-known. We prepared a guide for Google’s services and products to show you how big giant Google is. If you want to add a Google service or product that  doesn’t exist in this list, please feel free to comment.

We arranged Google’s services and products (over 110 of them!) into  10+1 categories:

(16 Services/Products)

  1. Google Search IconGoogle Search: Most-used search engine on the Web. Google’s first service and most-widely known website in the World.
  2. Google Image Search IconGoogle Image Search: Search for images on the web.
  3. Google Video Search IconGoogle Video Search: Search and watch millions of videos. Includes forum and personalized recommendations.
  4. Google Book Search IconGoogle Books Search: Search the full text of books that Google scans, converts to text using optical character recognition, and stores in its digital database.
  5. Google Blog Search IconGoogle Blog Search: Find blogs on your favorite topics
  6. Google News: Aggregated headlines and a search engine of many of the world’s news sources.
  7. Google ZeitGeist IconGoogle Zeitgeist: A Google report of the fastest changing and most popular online searches. “Zeitgeist” means “the spirit of the times”, and Google reveals this spirit through the aggregation of millions of search queries they receive every day.
  8. Google Custom Search Engine: With Google Custom Search, you can harness the power of Google to create a customized search experience for your own website.
  9. Google Scholar IconGoogle Scholar: Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.
  10. Google Search IconGoogle Trends: Shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
  11. Google Labs IconGoogle Code Search: Search public source code.
  12. Google Patent Search IconGoogle Patents Search: Search the full text of the U.S. patent corpus and find patents that interest you.
  13. Google Alerts IconGoogle Alerts: Notifies its users by email, or as a feed, about the latest web and news pages of their choice.
  14. Google Search IconGoogle Product Search: Presents photographs of products and links to the stores that sell them online.
  15. Google Movies IconGoogle Movies: Obtains Film showing times near a user-entered location as well as providing reviews of films compiled from several different websites.
  16. Google IconWhat Do You Love?: Get more of what you love by searching across numerous Google products with one click.

(9 Services/Products)

  1. Google Adsense IconGoogle Adsense: Offers a contextual advertising solution to web publishers.Website owners can enroll in this program to enable text, image, and video advertisements on their websites.Many websites use AdSense to monetize their content.
  2. Google AdWords IconGoogle AdWords: Offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads for a specific keyword.
  3. DoubleClick IconDoubleClick: A global Internet Advertising Solutions company that offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns.Google acquired DoubleClick for US $3.1 billion in cash,on April 13, 2007.
  4. Google IconGoogle Ad Planner: An online tool that allows users to view traffic estimates for popular web sites and create media plans.
  5. Google Affiliate Network IconGoogle Affiliate Network: Connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.
  6. Google Grants IconGoogle Grants: Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations.The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google.
  7. Google TV Ads IconGoogle TV Ads: Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
  8. AdMob Icon AdMob: AdMob is one of the World’s largest mobile advertising platforms and claims to serve more than 7.1 billion mobile banner and text ads per month across mobile Web sites and handset applications. In November 2009 it was acquired by Google for $750 million.
  9. Adscape Media IconAdscape Media: Adscape is a San Francisco in-game advertising company that was acquired by Google in February 2007. The company has services that include delivering dynamic advertisements to video games. Adscape is one of the least known properties of Google.

(11 Services/Products)

  1. Google Maps IconGoogle Maps: Find local businesses, view maps and get driving directions.
  2. Google Earth IconGoogle Earth: Lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean. You can use it as a browser plug-in or a standalone desktop application.
  3. Google Building Maker IconGoogle Building Maker: Google Building Maker is a web application that allows users to build three-dimensional buildings for inclusion in Google Earth.
  4. Google Street View IconGoogle Street View: A feature of Google Maps and Google Earth that provides 360° horizontal and 290° vertical panoramic views from a row of positions along the street (one every approximately 10 or 20 meters) for many streets in the world, from a height of about 2.5 metres.
  5. Google Search IconGoogle Transit: Calculates route, transit time and cost, and can compare the trip to one using a car; integrated into Google Maps.
  6. Google IconGoogle Sky: A feature for Google Earth and an online sky/outer space viewer.
  7. Google Panoramio IconPanoramio: Panoramio is a geolocation-oriented photo (photos of the world) sharing website.
  8. Google IconGoogle Latitude: Share your location, see your friends’ locations on a map or in a list by using your mobile phone or your computer.
  9. Google Local Business IconGoogle Places: Create a business listing with your address (also your location on Google Maps), phone, hours of operation and more to be sure customers find you.
  10. Google Maps IconGoogle Moon: A photographic map of the equatorial region with pan and zoom capability, showing locations of the Apollo landings on the moon.
  11. Mars IconGoogle Mars: Google Mars provides a visible imagery view, like Google Moon, as well as infrared imagery and shaded relief (elevation) of the planet Mars.

(17 Services/Products)

  1. Google GMail IconGMail: Google approach to the email;7+ GB of storage, less spam, and mobile access.
  2. Google Talk IconGoogle Talk: A free Windows and web-based application for instant messaging and voice over internet protocol (VOIP), offered by Google.
  3. Google Orkut IconOrkut: Social networking service, where users can list their personal and professional information, create relationships amongst friends and join communities of mutual interest
  4. Google Blogger IconBlogger: Blogger is a free blog publishing tool from Google for easily sharing your thoughts with the world.
  5. Google Profiles IconGoogle Profiles: A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you’re all about.
  6. YouTube IconYouTube: YouTube is the most popular video sharing website on which users can upload and share videos. In November 2006, YouTube was acquired by Google for $1.65 billion.
  7. Google IconGoogle+: Google+ is a social networking and identity service.
  8. Google Voice IconGoogle Voice: The service provides a U.S. phone number, chosen by the user from available numbers in selected area codes, free of charge. Inbound calls to this number are forwarded to other phone numbers of the subscriber. Outbound calls may be placed to domestic and international destinations by dialing the Google Voice number or from a web-based application. It also supports voicemail and sms forwarding. Google Voice is only available for users in the United States.
  9. Picasa IconPicasa Web Albums: Fast and easy photo sharing from Google. Share with friends and family, or explore public photos.
  10. Google Knol IconKnol: Knol is a Google project that aims to include user-written articles on a range of topics.
  11. Google Wave IconGoogle Wave: A web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. Google Wave is currently in a limited preview.
  12. Google Buzz IconGoogle Buzz: Google Buzz is a social integration tool by Google, designed to integrate into the company’s web-based email program, Gmail. Buzz allows users to choose to share publicly with the world or privately to a small group of friends each time they post.[4] Picasa, Flickr, Google Reader, and Twitter are currently integrated.
  13. Google Groups IconGoogle Groups: A service from Google that supports discussion groups, including many Usenet newsgroups, based on common interests. Membership in Google Groups is free of charge and many groups are anonymous.
  14. Google Aardvark IconAardvark: Aardvark analyzes questions to determine what they’re about and then matches each question to people with relevant knowledge and interests to give you an answer quickly. Google acquired Aardvark in February,2010.
  15. Google IconGoogle Music Beta: Music Beta by Google (informally known as Google Music) is an online music streaming service. The service supports streaming music to desktop browsers and Android phones and tablets, or any other device that can use the Adobe Flash platform.
  16. Google Fiber for CommunitiesGoogle Fiber for Communities: Google is planning to build, and test ultra-high speed broadband networks in a small number of trial locations across the country. We’ll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections.
  17. Google IconGoogle Public DNS: Google Public DNS is a free, global Domain Name System (DNS) resolution service, that you can use as an alternative to your current DNS provider. Google Public DNS has made many improvements in the areas of speed, security, and validity of results.

(4 Services/Products)

  1. Google IconGoogle Store: Official Google Store. The only place to to buy original Google and YouTube branded stuff like wearables, accessories,office equipments… Very interesting and unknown Google service.
  2. Google Base IconGoogle Checkout: An online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Users store their credit or debit card and shipping information in their Google Account, so that they can purchase at participating stores at the click of a button.
  3. Google Base IconGoogle Base: An online database provided by Google into which any user can add almost any type of content, such as text, images, and structured information.Google Base is acting like a online classified ads service
  4. Google Merchant Center IconGoogle Merchant Center: A new service that makes it easy to upload and manage the Product listings you want to appear in Google Product Search, AdWords, and other Google properties. You can think it as product-specialized form of Google Base.

(21 Services/Products)

  1. iGoogle IconiGoogle: iGoogle is your personalized Google page. Add news, photos, weather, and stuff from across the web to your page.
  2. Google ToolbarGoogle Toolbar: Google Toolbar is an Internet browser toolbar available for Internet Explorer and Mozilla Firefox. It adds buttons to easily access some Google services like Gmail, Google Translate, SideWiki…
  3. Google DesktopGoogle Desktop: Google Desktop is desktop search software made by Google for Mac OS X, Linux, and Microsoft Windows. The program allows text searches of a user’s e-mails, computer files, music, photos, chats, Web pages viewed and lets you add some gadgets.
  4. Google Chrome IconGoogle Chrome: Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
  5. Google Calendar IconGoogle Calendar: Google Calendar is a free time-management web application offered by Google.
  6. Google Tasks IconGoogle Tasks: Keeps track of what you need to do. You can just click and type to add new tasks, set due dates or add notes, and check them off as you’re done. Your task list stays up to date no matter how you access it. You can reach your Tasks from Gmail, Calendar, Chrome Browser, iGoogle and even your mobile phone.
  7. Google Docs IconGoogle Docs: Create and edit web-based documents, spreadsheets, and presentations. Store documents online and access them from any computer.
  8. Google SketchUp IconGoogle SketchUp:Google SketchUp is software that you can use to create 3D models of anything you like.
  9. Google Fusion Tables IconGoogle Fusion Tables: With Google Fusion Tables, you can upload small or large data sets from spreadsheets or CSV files, and visualize your data on maps, timelines and charts.
  10. Google Reader IconGoogle Reader: Google Reader constantly checks your favorite news sites and blogs for new content. Whether a site updates daily or monthly, you can be sure that you won’t miss a thing and share your favorite items (links) with your friends.
  11. Google IconGoogle Bookmarks: Google Bookmarks is a free online bookmark storage service. It allows to bookmark favorite websites and add labels or tags, and also notes. The bookmarks are searchable, and searches are performed on the full text of the bookmarked pages, not just the labels and notes.
  12. Google Accounts IconGoogle Accounts: A Google Account is a user account which provides access to Google-owned services. After a Google Account is created, users can add other Google applications. Account settings are stored in one place, but each application has its own settings.
  13. Google Dashboard IconGoogle Dashboard: Allows a person with a Google Account to compile all the personal information associated with their account.
  14. Google IconGoogle Body: Google Body is a web application that presents 3D anatomical models of the human body. Several layers from muscle tissues down to blood vessels can be made transparent to allow better study of individual body parts. Most of the body parts are labeled.
  15. Google Translate IconGoogle Translate: Google’s free online language translation service instantly translates text and web pages. It translates form/into more than 50 languages.
  16. Google Transliteration IconGoogle Transliteration: Google Transliteration allows you to type phonetically using roman characters. Simply type a word the way it sounds in English and Google Transliteration will convert it to its local script. It currently supports 17 languages: Arabic, Bengali, Greek, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Persian, Russian, Sanskrit, Serbian, Punjabi, Tamil, Telugu and Urdu.
  17. Google Pinyin IconGoogle Pinyin: Google Pinyin IME (谷歌拼音输入法) is an input method for Chinese-language, developed by Google China Labs.
  18. Google Notebook IconGoogle Notebook: Google Notebook is a free online application offered by Google that allows users to save and organize clips of information while conducting research online. The browser-based tool permits a user to write notes, clip text and images, and save links from pages during a browser session.
  19. Google Web History IconGoogle Web History: Google Web History helps you view and manage your web activity. A must-use tool especially for web miners.
  20. Google Finance IconGoogle Finance: Google Finance offers a broad range of information about stocks and other financial data.
  21. Google Sidewiki IconGoogle Sidewiki: Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page. With Sidewiki you can view comments made by other users of the Google Toolbar made on a website.

(4 Services/Products)

  1. Google Apps IconGoogle Apps: Google Apps is a service from Google for using custom domain names with several Google products for your business. It features several Web applications with similar functionality to traditional office suites, including: Gmail, Google Calendar, Talk, Docs and Sites.
  2. Google Postini IconGoogle Postini: Google email security and archiving services, powered by Postini, make your existing email system more secure and compliant.On 9 July 2007, Google announced that it had signed a definitive agreement to acquire Postini for $625 million in cash for the acquisition.
  3. Google CommerseSearch IconGoogle Commerce Search: With Google Commerce Search, you can power your online retail experience with fast, trusted Google search technology. Like, automatic spellcheck, stemming, and advanced synonym options mean shoppers will find what they’re looking for with fewer unnecessary clicks and no frustrating navigation mazes.
  4. Google Search Appliance IconGoogle Earth and Maps Enterprise: You can incorporate your company’s data into Google Maps and Google Earth to be shared quickly and easily with colleagues and client with enterprise versions of these products.

(7 Services/Products)

  1. Google Mobile IconGoogle Mobile: Lets you access popular Google services like Search, Gmail, Maps, YouTube, Buzz and others from your mobile phone.
  2. Google IconGoogle Wallet: Google Wallet is a mobile payment system developed by Google that allows its users to store credit cards, loyalty cards, and gift cards among other things, as well as redeeming sales promotions on their mobile phone. Google Wallet uses near field communication to “make secure payments fast and convenient by simply tapping the phone on any PayPass-enabled terminal at checkout.”
  3. Google Android IconGoogle Android: Android is a mobile operating system using a modified version of the Linux kernel. It was initially developed by Android Inc., a firm later purchased by Google, and lately by the Open Handset Alliance. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries.
  4. Google Android Market IconGoogle Android Market: Android Market is an online software store developed by Google for Android devices.
  5. Google Nexus One IconGoogle Phone Gallery: The Nexus One is a smartphone from Google that uses the Android open source mobile operating system. The device is manufactured by Taiwan’s HTC Corporation.
  6. Google Goggles IconGoogle Goggles: Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.
  7. Google Sync Services IconGoogle Sync Services: Google Sync Services helps you synchronize your mail, calendar and contacts for your desktop and mobile devices.

(20 Services/Products)

  1. Google Code IconGoogle Code: Google’s official developer site. Featuring APIs, developer tools and technical resources.
  2. Google Labs IconGoogle Labs: Google Labs is a website demonstrating new Google projects “that aren’t quite ready for prime time”. It serves as a testing ground for new services being developed.
  3. Google Webmaster Tools IconGoogle Webmaster Central: One-stop shop for webmaster resources that will help with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.
  4. Google Analytics IconGoogle Analytics: Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
  5. Google Chromium OS IconGoogle Chromium Projects: Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all users to experience the web. Chromium OS is an open-source project that aims to build an operating system that provides a fast, simple, and more secure computing experience for people who spend most of their time on the web.
  6. Google Go IconGoogle Go: A New open-source programming language that’s Python meets C++, developed by Google.
  7. Google Sites IconGoogle Sites: Google Sites is a free and easy way to create and share webpages. Google Sites started out as JotSpot. In October 2006, JotSpot was acquired by Google and in February 2008, Google Sites was unveiled using the JotSpot technology.
  8. Google Feedburner IconGoogle FeedBurner: FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. In June 2007, FeedBurner was acquired by Google.
  9. Google reCAPTCHA Icon Google reCAPTCHA: reCAPTCHA is a system originally developed at Carnegie Mellon University that uses CAPTCHA to help digitize the text of books while protecting websites from bots attempting to access restricted areas. On September 16, 2009, Google acquired reCAPTCHA.
  10. Google OpenSocial IconOpenSocial: OpenSocial defines a common API for social applications across multiple websites. The ultimate goal is for any social website to be able to implement the API and host 3rd party social applications.
  11. Google Friend ConnectGoogle Friend Connect: Google Friend Connect is an online service by Google that allows users on the internet to connect with their friends on different websites. Google Friend Connect lets site owners instantly awaken and strengthen the community that visits their web site.
  12. Google Gears IconGoogle Gears: A Firefox and Internet Explorer extension that allows to navigate on compatible websites offline and synchronize when going back online.
  13. Google Project Hosting IconGoogle Project Hosting: Host your open source project on Google Code.
  14. Google Web Elements IconGoogle Web Elements: Google Web Elements allow you to easily add your favorite Google products onto your own website.
  15. Google Web Toolkit IconGoogle Web Toolkit: Google Web Toolkit (GWT) is a development toolkit for building and optimizing complex browser-based applications. GWT is used by many products at Google, including Google Wave and Google AdWords. It’s open source, completely free, and used by thousands of developers around the world.
  16. Google Website OptimizerGoogle Website Optimizer: Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
  17. Google Closure Tools IconGoogle Closure Tools: The Closure tools help developers to build rich web applications with JavaScript that is both powerful and efficient.
  18. Google Open SourceGoogle Open Source Programs: The Open Source Programs Office at Google handles both internal open source compliance and external outreach programs, including source release, open source infrastructure, the Google Summer of Code and much more.
  19. Google Open SourceGoogle Chart Tools: Google Provides several tools for making data more comprehensible. Special URLs can be used to embed graph and chart images in users’ own web pages.
  20. Google PubSubHubbub IconGoogle PubSubHubbub: Easily turn existing Atom and RSS feeds into real-time streams. PubSubHubbub is a simple, open, server-to-server publish/subscribe protocol as an extension to Atom and RSS.

(6 Services/Products)

  • is the charitable arm of Google. To fund the organization, Google granted them 3 million shares during their initial public offering.’s 3 million shares have an approximate value of about $1 billion. Google has also pledged to contribute one percent of their annual profits to their charitable organizations.
  1. Google ReChargeIT IconGoogle RechargeIT: RechargeIT is an effort within that aims to reduce CO2 emissions, cut oil use, and stabilize the electrical grid by accelerating the adoption of plug-in electric vehicles.
  2. IconGoogle RE<C: RE<C (Renewable Energy Cheaper Than Coal), a project that will invest upwards of several hundred million dollars in order to produce renewable energy at a profit from wind and solar sources, particularly solar thermal energy. RE
  3. Google Powermeter Icon Google Powermeter: Google PowerMeter is a software application being developed by to help consumers track their home electricity usage.
  4. Google Flu Trends Icon Google Flu Trends: Google launched Google Flu Trends after finding a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Google Flu Trends may be able to detect influenza outbreaks earlier than other systems because it estimates flu activity in near real time.
  5. Google IconGoogle Nonprofits: This site features ideas and tutorials for how you can use Google tools to promote your non-profit work, raise money and operate more efficiently.
  6. Google Gears IconGapminder: Gapminder is a non-profit venture – a modern “museum” on the Internet – promoting sustainable global development and achievement of the United Nations Millennium Development Goals.

(4 Services/Products)

  1. Google IconOfficial Google Blog: Insights from Googlers into Google’s prodcts, technology and the Google culture.
  2. Google Ventures IconGoogle Ventures: Google Ventures is the venture capital investment arm of Google Inc. that makes strategic investments in technology companies. Google Ventures seeks to invest in start-up companies in a variety of fields ranging from Internet, software, and hardware to clean-tech, bio-tech, and health care.
  3. Google IconGoogle Jobs: Google’s recruitment website.
  4. Google Puzzle IconGoogle US Puzzle Championship: A national online competition to identify America’s most logical minds.


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